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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. Pokémon's creators and London's Natural History Museum are opening a pop-up shop featuring exclusive items. Enthusiasts will find products like stationery, plushes, and artwork all inspired by the institution's theme. The big draw, though, will be a specially made Pikachu card, given as a gift with purchase at the pop-up. The store will operate both on-site at the museum to online between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume packed with beautiful illustrations depicting Pokémon in their wild environments. It's essentially like the kind of research a Pokémon Professor might publish after adventurers submit their data, alternatively a naturalist's journal might have created if the Galapagos teemed with flying-types instead of finches. Part of the charm stems from the book's scholarly approach, presenting Pokémon as a legitimate scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Special Card Stand Out

The company regularly to issue to release cards for big events or brand collaborations. A lot of these collector items typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this latest promotion apart however, is the unusually large size. Although exact measurements were not publicly disclosed, its distribution is guaranteed to be highly restricted, and fans limited to just one card with each transaction.

Curbing Reseller Interest

Per a company announcement, a portion of the pop-up items may also be available outside the institution itself. But, broader availability is slated for select retailers in the UK. Critically, fans cannot acquire the card via the official web shop. While speculator demand is a given, the setup suggests they're going to have a difficult time stockpiling large numbers this time around. If you're unable to attend, there is an alternative like fossil-themed display headed to the Windy City later this year.

"Every penny from purchases from the museum store and from its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers who are scientific inquiry to discover answers to the planetary emergency," it says.